Privacy and customer information.
This page explains how information provided through the website, scheduling and service communications is used.
Privacy Policy
Effective July 15, 2026. BP Roofing Ventures LLC, doing business as Upstanding Roofing, is responsible for the information described in this policy. The website may collect the name, email, phone, five-digit ZIP code, communication preference, project context, optional note and roofing-system preference you choose to provide. The initial website form does not request a complete street address or lending information.
How information is used
Information may be used to deliver the requested roof guide, respond to a question, discuss a residential roofing project, communicate about a requested consultation, maintain business records and improve the homeowner experience.
Website session and attribution information
The website may use first-party browser session storage to remember an optional roofing-system preference, planner answers, original landing page and permitted campaign or referral parameters. This supports continuity and source measurement. Names, email addresses, phone numbers, street addresses and free-text messages are not intentionally placed in URLs or analytics events.
Lead delivery and service providers
When the lead-delivery integration is configured and accepting requests, form information is transmitted through the website’s server-side lead-delivery system to an approved business destination used by Upstanding Roofing. Approved hosting, communications, scheduling, analytics or customer-management providers may process information only as needed to support the requested interaction and business operations. Upstanding Roofing does not sell or rent personal information for third-party marketing.
Communication preferences
Upstanding Roofing may use the selected email, phone-call or text method to respond about the homeowner’s request. A phone number is required when phone or text is selected. Text permission is not prechecked and is limited to communications about the submitted request unless the business later adopts separately approved marketing consent.
Retention
Upstanding Roofing retains lead and business records for as long as reasonably necessary for the purpose collected and applicable operational, contractual or legal requirements. Service providers may apply their own documented retention practices.
Access or deletion requests
Where applicable, a homeowner may contact Upstanding Roofing to request access to or deletion of information associated with the request. Identity may need to be verified before the request is completed.
Security
Upstanding Roofing uses reasonable measures intended to protect personal information. No internet transmission or electronic storage method can be guaranteed as completely secure.
External services
After a confirmed website request, a homeowner may optionally open a third-party scheduling system. That provider’s privacy practices and terms apply to information submitted there. This website form is not a financing or credit application.
Questions
For privacy questions or an access or deletion request, contact sales@upstandingroofing.com or call (833) 390-3730.
This disclosure is an operational risk review and is not legal advice. Final consent and retention language should be approved by the business and its legal adviser before production use.